Background music, abbreviated as BGM, is an abbreviation for Back Ground Music. Its main function is to mask noise and create a relaxed and harmonious atmosphere. If the listener is not attentive, they cannot distinguish the location of the sound source, and the volume is low. It is a type of music that can create a relaxed and pleasant atmosphere.
Therefore, background music has two effects: one is to psychologically mask environmental noise, and the other is to create an atmosphere that is suitable for the indoor environment. It is widely used in hotels, hotels, restaurants, shopping malls, hospitals, office buildings, and other areas. Music should be lyrical or light hearted, and strongly provocative music is not suitable.
Background music is not stereo, but mono music. This is because stereo requires the ability to distinguish the direction of the sound source and have a sense of depth. On the other hand, background music is not intended to be perceived as the source of sound without paying attention, and therefore requires the sound source to be concealed, with a lower volume that does not affect the conversation between two people.
In recent years, background music systems have been widely used in different public places. Background music can have an impact on consumer psychology, thereby affecting consumer interest and habits. Music brings customers a happy mood and creates a comfortable and elegant environment, which will bring more economic benefits to businesses. More and more businesses are constructing and transforming background music systems as infrastructure, In order to provide better service to customers.
Research on background music shows that shopping malls, supermarkets, retail stores, etc. equipped with background music will increase customer visits; When the intensity of the sound system is too high, the time customers spend in the store will decrease. Compared to fast-paced music, soothing music will increase the store's sales. It can be seen that background music also plays an important role in the sales of goods.
For many people, especially women, shopping is not just about buying things, but also a good way to relax and relax. The dazzling array of products not only enhances one's eyesight, but also allows one to stay up-to-date with the latest popular news. Moreover, many large shopping malls have complete facilities, including food, drink, and entertainment, which attracts many people to linger and forget to leave. Therefore, for a shopping mall whose functions are not limited to selling goods, the shopping environment it provides to consumers is particularly important. In addition to comparing prices, the creation of services and soft environments is also a magic weapon to attract popularity. Among them, some background music played inside the mall has also attracted the attention of picky consumers. Some music makes people feel relaxed and comfortable, while others are too noisy and very annoying.
The background music played in many large and high-end shopping malls is soothing and gentle, which makes people slow down and calm down as soon as they enter, allowing them to fully enjoy the fun of shopping. Some consumers also suggest that when shopping malls play background music, they should choose different music according to different time periods. In the morning when there are fewer people, it is advisable to play some fast-paced music, which can make shoppers more cheerful in such music centers and may also help stimulate consumption. At noon, people started to get more and more, which was already quite noisy. Playing music again would only make people feel restless and even unwilling to go shopping. At this point, it is advisable to choose some light music as much as possible, or even turn off the music. In the evening, playing some warm and sweet songs and concerts can give shoppers a better mood when shopping. For some large supermarkets and specialty stores, introducing promotional information through broadcasting can be a channel for consumers to obtain information. However, when inserting promotional and discount information, it is necessary to master the rhythm, with an interval of at least 20-30 minutes.
Many industry insiders believe that although there is no relevant data indicating a clear correlation between background music and the profitability of shopping malls, in theory, good music can make people feel happy, which may lead to some consumers staying in the venue for more time and may also increase the revenue of the mall. In addition, background music can also create a comfortable shopping environment, making consumers feel familiar with the shopping environment of this mall, and the number of future purchases here may also increase as a result.